Waymark is a career development platform for UK universities. Students log achievements, generate tailored CVs, and discover matched job opportunities, all in one place.
University careers services are overstretched and under-resourced. Students get directed to careers fairs rather than receiving any meaningful analysis of their skills, interests or achievements. Generic advice for a generation that needs specificity.
Meanwhile, the UK graduate job market is hardening. Rising competition and economic headwinds mean students who cannot articulate their value are falling behind, not through lack of ability, but lack of support.
A live view of everything students have built, with matched job opportunities surfaced automatically from their profile.
Students log skills, modules and experiences as they happen. Everything feeds directly into their CV when they need it.
Waymark pulls from logged achievements to generate a clean, professional PDF CV instantly. Students choose what to include, nothing more.
Waymark is designed for university partnership, not sold direct to students. We work with institutions to embed meaningful career development into the student journey from day one.
Early partners shape the product alongside us, with founding partner pricing and a genuine seat at the table as we grow.
Jack graduated from the University of Leeds in 2023 with a degree in Financial Mathematics. Like most students, he left with a strong academic record and careers advice that amounted to little more than "go to the careers fair."
No analysis of his skills or interests. No tools to help him articulate what he had actually done. Just generic guidance designed for the average student, not him.
Since graduating, Jack has scaled his first business to six figures of revenue while working as a consultant in insurance and pensions. Waymark is his second venture, built at a moment when rising graduate unemployment, a hardening job market, and the arrival of AI make the problem both more urgent and more solvable than ever.
"Careers advisors told me to go to fairs. What I actually needed was someone to help me understand my own strengths and how to communicate them. Waymark is what I wish I had."
We are working with a small group of founding university partners who will shape the platform alongside us. If improving graduate outcomes is a priority for your institution, we would like to speak with you.